News
The USDA released its Prospective Plantings report, which highlights farmers’ principal crop planting plans for 2026.
Farmer sentiment showed signs of improvement in March, even as concerns about rising input costs continue to weigh on outlooks for the 2026 growing season.
Water availability is a significant challenge for growers in California and other dry regions.
Rice feeds more than half the world’s population and underpins rural livelihoods across Asia, the Americas and parts of Europe.
As global companies pursue Water Positive targets, we are seeing more investments in the agricultural supply chain.
PepsiCo celebrates reaching its goal of 100% water replenishment in high water-risk areas.
PRODUCT SPOTLIGHT
IPEX USA LLC
IPEX Pressure-Rated Irrigation Pipe & Fittings are designed to withstand various soil conditions and climates. Constructed from durable PVC, both SDR-21 and SDR-26 systems are available to suit a variety of applications.
Westlake Pipe & Fittings
Westlake Pipe & Fittings' Solvent Weld SDR 35 Sewer Fittings are a fully integrated PVC fittings line and ideal for surface, area, yard and landscape drainage applications.
Franklin Electric
Growers have been persevering for generations, and Franklin Electric is right there beside them. Its wide array of pumps, motors and controls are made to reliably cover every inch of every acre for years to come.
Galileo CupWheel
Galileo Airless Pivot Tires optimize irrigation pivot performance, reducing soil compaction and erosion while enhancing traction and flotation.
Delta-T Devices
A powerful multi-parameter soil sensor for growers and irrigation system integrators.
Tempo Communications
Designed to lead the market in lightweight ultra-durable locators, the 521E quickly and accurately finds buried wires, irrigation valve solenoids and faults in control cables.
In the Magazine
Quality in question
Managing irrigation water quality starts with testing and understanding salt content, then tailoring strategies to water source, irrigation method, and crop needs.
A balancing act
Deficit irrigation can improve crop quality and conserve water, but requires precise timing, monitoring, and crop-specific knowledge to avoid yield loss.
Rethinking on-farm storage
On-farm reservoirs balance water delivery, improve system efficiency, and capture tailwater—but require strategic design, maintenance, and cost-benefit analysis.
