News
The USDA released its Prospective Plantings report, which highlights farmers’ principal crop planting plans for 2026.
Farmer sentiment showed signs of improvement in March, even as concerns about rising input costs continue to weigh on outlooks for the 2026 growing season.
Water availability is a significant challenge for growers in California and other dry regions.
Rice feeds more than half the world’s population and underpins rural livelihoods across Asia, the Americas and parts of Europe.
As global companies pursue Water Positive targets, we are seeing more investments in the agricultural supply chain.
PepsiCo celebrates reaching its goal of 100% water replenishment in high water-risk areas.
PRODUCT SPOTLIGHT
IPEX USA LLC
IPEX Pressure-Rated Irrigation Pipe & Fittings are designed to withstand various soil conditions and climates. Constructed from durable PVC, both SDR-21 and SDR-26 systems are available to suit a variety of applications.
Westlake Pipe & Fittings
Westlake Pipe & Fittings' Solvent Weld SDR 35 Sewer Fittings are a fully integrated PVC fittings line and ideal for surface, area, yard and landscape drainage applications.
Franklin Electric
Growers have been persevering for generations, and Franklin Electric is right there beside them. Its wide array of pumps, motors and controls are made to reliably cover every inch of every acre for years to come.
Galileo CupWheel
Galileo Airless Pivot Tires optimize irrigation pivot performance, reducing soil compaction and erosion while enhancing traction and flotation.
Delta-T Devices
A powerful multi-parameter soil sensor for growers and irrigation system integrators.
Tempo Communications
Designed to lead the market in lightweight ultra-durable locators, the 521E quickly and accurately finds buried wires, irrigation valve solenoids and faults in control cables.
In the Magazine
Precision perfected
Modern automated block irrigation is transforming vineyards and orchards with smart valves, real-time sensing and AI guidance — helping growers optimize water, labor and yield quality.
Federal policy spotlight
Breaking down the EQIP landscape for 2026: new funding levels under the One Big Beautiful Bill Act and four key factors that will shape irrigators’ success.
Every inch counts
Flow meters, pressure sensors and telemetry are giving center pivot growers real-time visibility into water use, but the experts say regular maintenance and uniformity basics matter just as much.
