Beyond Washington: Spreading our story to every corner

In an era where gridlock in Washington often stalls progress, it’s crucial for those of us in the irrigation industry to remember the power of our narrative. This isn’t just a message for the halls of Congress. It’s a story that needs to resonate in every corner of our nation, from local soil and water conservation boards to state legislators and Natural Resources Conservation Service officials.

It’s easy to become fixated on the federal level, given its sweeping influence. Yet, true change often springs from grassroots efforts. We need to emphasize the positive contributions our industry makes, not just in terms of economic benefits but also in fostering sustainable practices and innovative solutions for water management. It is, after all, the most precious of resources. Here are some areas where grassroots efforts truly make a difference in communicating the value of our industry and why it matters.

Our experience in the field can help bridge the gap between theory and practice, leading to more efficient water use and increased productivity.

Local soil and water conservation boards

These boards play a pivotal role in managing our natural resources at a local level. By sharing our successes and challenges with them, we can influence policies that are more grounded in the realities of irrigation. Our stories can help them see beyond the jargon and statistics to the human element: the growers and communities directly impacted by their decisions.

State legislators and decision-makers

State officials often have a more direct line of sight to the issues impacting their constituents. By engaging with them, we can ensure that our industry’s needs and contributions are factored into state-level legislation and resource allocation. It’s about building relationships and trust, showing them that our industry is a partner in progress, not just another interest group seeking favors. And while many state legislators are our neighbors and are intimately acquainted with the challenges and opportunities agriculture faces, their counterparts from urban areas especially need to understand the important contributions irrigated agriculture makes to society.

State NRCS officials

It is no secret that the NRCS plays a critical role in shaping agricultural practices. There is nothing abstract about the $65 million through two funding opportunities that the United States Department of Agriculture made available through the Conservation Innovation Grants program. Irrigation water management technologies are one of the funding priorities for the CIG, and it’s vital that irrigation professionals and stakeholders demonstrate the value of this investment to those who manage the funds. Furthermore, by collaborating with state NRCS officials, we can contribute to the development and implementation of conservation strategies that are both effective and practical. Our experience in the field can help bridge the gap between theory and practice, leading to more efficient water use and increased productivity.

The power of storytelling

In all these efforts, storytelling is our most potent tool. We must share real, tangible examples of how irrigation benefits not just the industry but the environment, our communities and global food security. These stories should highlight innovation, conservation and resilience — the hallmarks of modern irrigation.

As we navigate the complexities of policymaking, let’s remember the power of our collective voice. By extending our reach beyond Washington and into the heart of our local and state communities, we can create a tapestry of understanding and support that no amount of political gridlock can unravel. Join with us to tell our story, loud and clear, to everyone who plays a part in shaping the future of our water resources.

Nathan Bowen is the vice president of advocacy and public affairs for the Irrigation Association.