Grundfos Foundation sponsors film about water crisis

The Grundfos Foundation is partnering with Academy Award-winning film director, Orlando von Einsiedel to present “Into Dust.” This scripted film is based on a true story that brings attention to the value of water by celebrating those who work to secure the necessary solutions. The drama-documentary tells the extraordinary story of Perween Rahman, a woman who sacrificed everything to provide Karachi’s poorest communities with clean, safe water.

“Two years ago, the Grundfos Foundation decided to engage in a special project to help the world understand the serious consequences of the global water crisis. Today, we’re proud to present ‘Into Dust,’” said Grundfos Foundation Executive Director Kim Nøhr Skibsted.

While “Into Dust” focuses on one woman’s heroic effort to fight the injustice of poor communities having to pay high prices for water that is rightfully theirs, it is set against the backdrop of a global water crisis. According to the Grundfos Foundation, these major cities are expected to experience water stress by 2030: San Francisco, Houston, Rio de Janeiro, Madrid, Rome, London, Tel Aviv, Durban, Cape Town, Tokyo, Beijing, Manila, Jakarta, Sydney, Melbourne and many more.

The Grundfos Foundation has worked closely with some of the world’s most experienced NGOs, providing access to safe drinking water for the world’s poorest. Building on its experience from the work in the field, the Foundation decided to engage in a film project that highlights the danger of the water crisis.

“The Foundation and Grundfos both want to play a vital role in solving the world’s water and climate challenges. All stakeholders need to contribute to ensure that we solve the water crisis and live up to our obligations,” says Poul Due Jensen, group president and CEO, Grundfos.

After a series of postponements due to COVID-19, “Into Dust” is now available for streaming on Amazon Prime.

You can also visit the film’s website, intodustmovie.com for more information on both the film and the global water crisis.

Grundfos is a global pump and water solutions company, and the Grundfos Foundation supports philanthropic activities in three main areas: access to water for the world’s poorest, technical and scientific research, and labor market inclusion.