
Western Growers has launched five initiatives as part of its Agtech Workforce Readiness Campaign, which is aimed at transitioning the agriculture workforce to master rapidly developing agricultural technology.
“We need agtech startups and technology experts to help us automate key functions such as harvesting, weeding and thinning,” WG President and CEO Dave Puglia said in a news release. “As their innovations come forward, we will need trained and creative people to work on our farms and in our facilities who are adept in everything from agriculture and agronomy to data analytics and technology integration. These initiatives are designed to make sure we get there on time.”
WG started its agtech workforce development focus in 2016 with the launch of Careers in Ag – a career pathways program. However, with the rapid development of innovative agtech solutions in the past few years, WG has ramped up its efforts to meet the growing demand for workers with a different type of skill set.
The WG Agtech Workforce Readiness Campaign includes the following initiatives:
“The Careers in Ag Program reinforced my desire to work in the ag industry,” said Anahi Huerta, one of 250 students who have participated in the Careers in Ag Program. “During the program, I was exposed to the variety of careers available in ag. When I graduated UC Davis, I was offered a position at a farm in California’s Coachella Valley and have been able to apply my managerial economics degree to my current role as food safety coordinator.”
To accompany the initiatives, WG also rolled out the Agtech Workforce Readiness Campaign website: www.agtechworkforce.com. The website is a one-stop-shop where stakeholders can find information about WG’s initiatives, watch videos and read articles about students who are already making a difference in the workforce, hear directly from farmers about workforce needs and join the cause.
For more information about the WG Agtech Workforce Readiness Campaign, visit agtechworkforce.com.
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