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World Ag Expo goes online

After canceling the in-person event in September, World Ag Expo announces a new online format for 2021.
EDITED BY ANNE BLANKENBILLER
World Ag Expo

The 2021 World Ag Expo, held annually in Tulare, California, announced that it will be an online event in 2021. Officials at the International Agri-Center announced the cancellation of the live event on Sept. 14 and spent the next month carefully weighing the implications of a digital show.

 

“A digital show is not a replacement for a live event like World Ag Expo,” said Jerry Sinift, International Agri-Center CEO. “But the ag industry has never stopped working, and neither will we. Ag is essential and so is our job as a trade show to bring buyers and sellers together. We’re just going to do it a little bit differently in 2021.”

 

While most digital trade shows have limited their online show to their traditional dates, the World Ag Expo team is taking a year-long approach.

 

“Instead of just a one-week show, we will be supporting our exhibitors and the online site throughout 2021,” said Jennifer Fawkes, International Agri-Center marketing manager. “Each exhibitor has a micro-site within the show to share information and hold live chats, along with many other options. These can be changed during the year. As organizers, we will have online seminars, the Top-10 New Products Contest and more new content being released throughout the year.”
World Ag Expo Online will kick off Feb. 9-11, 2021 – the original show dates. Live events and seminars will be scheduled 9 a.m.-4 p.m. Pacific each day, but content will be available on-demand at no charge to attendees around the clock.

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