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CURRENT ISSUE

DIGITAL EDITION

COVER STORY

Cultivating a narrative

As water resource stewards, growers are uniquely positioned to share their message with the public.

In this Q&A, read some insights into how farmers can connect with the public and the importance of smart irrigation in today’s landscape.

IN THIS ISSUE

    • Editorial message

      Sharing a message doesn’t have to mean talking about irrigation applications while you’re at the barbecue.

    • Economy

      High dependency on reliable water access makes rural economies particularly vulnerable to agricultural water-related risks.

    • Legislative update

      Both candidates bring distinct approaches to agriculture policy, conservation, taxes and trade — areas that significantly impact irrigation.

    • Tech corner

      One of the most immediate and tangible benefits of IoT-driven smart irrigation systems is the significant reduction in water usage.

    • Association news

      Get the latest Irrigation Association updates.

      • Weather outlook

        Drought coverage in the Lower 48 States, after reaching a four-year low of 11.77% in June 2024, nearly tripled to 29.95% by early September.

FEATURES

From the ground up

One emerging strategy and philosophy for coping with weather whiplash is regenerative agriculture.
Irrigation
Technology

The truth about ground-truthing

Thanks to new scientific knowledge, we can now determine evapotranspiration rates in order to develop information for precision irrigation.
Crops
Technology

Picking the right pump

In agricultural settings, reliable water management can mean the difference between either a profitable or catastrophic growing season.
Irrigation
Pumps
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